Just Futures
Connecting nonprofits and their workers with values-aligned retirement plans
A reconceived and newly built website helped this financial sector organization tell their story and connect with nonprofits that want to offer retirement plans that deliver social and environmental benefits. Just Futures is a platform to connect nonprofits and their workers with retirement plans that are increasingly aligned with the needs of people, communities, and our planet.
The Ask
Just Futures had done extensive research into the needs of nonprofits around retirement plans. They had developed a suite of offerings and wanted to build a new website that would clearly communicate who they are and what they offer. Since they were a new company, they also wanted to make sure it had a robust content management system that could scale as they grew.
The Solution
We built a customized WordPress site informed by a content strategy from partner Dearborn Strategies and incorporating design work from partners at Flight Design. The site is easy to navigate, digest and understand, and its growing resource library can now easily handle additions. The organization’s website meets basic accessibility best practices and can now handle expansion as its needs evolve.
Highlight
We built a “hover” function to highlight definitions of terms that might not be familiar to visitors. These pop-up panes of text are accessible to screen readers and remove the interruption of jumping to a separate linked page. They also keep overall site content concise.
We are looking forward to enjoying the added credibility that comes from having a professional website and easier access to information by our clients. Everyone helping us with this project provided excellent guidance, and the mini video vignettes training us on the WordPress site's background were perfect.
Our Role:
- Custom Wordpress Development
- Strategic Direction
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