childcare management software solution
Brightwheel is the leading platform in early education for managing and growing schools and childcare centers. The founder and CEO of Brightwheel, appeared on ABC’s Shark Tank in 2016, winning investment from “the Sharks” to build a platform that is shaping the future of early education administration. We created updated designs for a straightforward and enjoyable user experience across different audiences, including parents, schools, and partners, with a focus on flexibility and performance.View Site
The Brightwheel website receives a relatively large volume of views per day, requiring a high performing solution to meet the demands of thousands of potential users. The new Brightwheel website needed to be very customizable to suit the needs of the internal marketing team, be able to manage multiple third party integrations (Salesforce, Hubspot, Intercom, Google Tag Manager) and perform reliably during high traffic spikes.
Flexibility for the Marketing Team
The Brightwheel marketing team needed the capacity to efficiently edit and publish content on an ongoing basis, independent of their front end team. The Mangrove team worked closely with the marketing team to understand their editing needs and create a custom WordPress backend that affords a range of flexibility while delivering a consistent front end user experience. The Brightwheel team can now better manage content and create new marketing and landing pages with confidence and ease.