Tipping Point Impact Report

Moment of Truths

Tipping Point is a Bay Area non-profit that’s fighting poverty by investing in organizations that make an impact in early childhood development, education, housing and employment. Last year alone, Tipping Point secured $95 million in direct grants to fight poverty in the Bay Area.

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The Client

Tipping Point is a Bay Area non-profit that’s fighting poverty by investing in organizations that make an impact in early childhood development, education, housing and employment. Last year alone, Tipping Point secured $95 million in direct grants to fight poverty in the Bay Area.

The Project

Our team partnered with local design agency Noise13 to create Tipping Point’s 2018 Annual Report, “Moments of Truth,” which celebrates the organization’s inspiring work and thanks their generous donors. Compelling language, custom animated SVGs and graphs, and other interactive elements were implemented throughout the site to bring the content to life in an impactful and engaging way. In collaboration with the design team, we were able to choreograph the animations and highlight critical data, while maintaining a user-friendly experience that gives readers enough time to digest the content in each section.

The Result

Tipping Point’s 2018 annual report serves as a successful tool to drive awareness, inspire potential supporters and thank existing donors.