The Ask
Dunsky approached Mangrove to redesign and develop their website into a contemporary digital space that would highlight the culture and personality of their team, as well as their commitment to professional rigor and supporting their clients. Since the launch of their last site in 2016, they expanded both their services and team, prompting the need for a highly accessible and inclusive website that aligns with the current state of the business, showcases their expanded expertise, and reflects their impact-focused commitments. Additionally, they required an easier-to-manage backend. The goal of the new site was to reintroduce Dunsky, enhance lead generation and recruitment, and embody the organization’s mission as a B Corp.
The Solution
To meet Dunsky’s needs, we developed the site using WordPress, leveraging its content management features to ensure administrators can easily manage and navigate sections.
Key features energize the site in a sophisticated way. We used Lottie animation files, optimized images, and performance-focused code improvements to fulfill Dunsky’s desire for engaging homepage animations while maintaining sustainability and ensuring the best user experience. Lotties and custom icons were also used to visually showcase Dunsky’s unique approach, skill set, and services. Our design strategy emphasized a modern, authentic look, reflecting Dunsky’s passionate commitment to clean energy.
The site is also multilingual and built to be WCAG Level AA compliant, requiring extensive testing and remediation. A thoughtful integration allows the team at Dunsky to continue using Courrielleur for managing email subscribers while employing Formidable Forms on the front end. This allows for greater design customization on their forms, while maintaining accessibility standards.
We also expanded key sections of the website to improve user experience and fulfill the goals of the project. The Careers section highlights the team culture and what it means to work at Dunsky, while the Projects section makes it easier for visitors to explore past work.
Enhanced navigation, improved content hierarchy, and strategic use of whitespace create a user-friendly site that vividly represents Dunsky’s mission and solutions. The new site demonstrates Dunsky’s exciting, thoughtful, and forward-looking nature, inviting visitors to connect with their team and engage with their work.
Highlights
- Homepage animations that take sustainability and user experience into account
- Built to WCAG Level AA accessibility standards
- Multilingual
- Formidable Forms / Courrielleur integration
- Custom icons and lotties
We’re very proud of the site and the work we did together. I think it’s a great reflection of who we are as a firm and that it will grow with us as we evolve and continue to support our clients. Thanks to Mangrove for all your creativity, dedication and collaboration; it’s been a pleasure.
Roots:
- WordPress
Our Role:
- Responsive Front-End Development
- Custom Wordpress Development
- Graphic Design
- Strategic Direction
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