Blog

If you struggle to attract visitors to your nonprofit website, you’re not alone. Even with a compelling site, many nonprofit organizations don’t get the traction they’re after. By infusing Google Ads into your marketing strategy, you can encourage supporters to visit and engage with your site by increasing awareness of your mission and work. Plus, eligible nonprofits can receive up to $10,000 per month in Google Ad Grants to promote their cause. This guide looks at how you can align Google Ads with your broader marketing approach to drive traffic.

What motivates a donor to give to an organization? While alignment with personal values and causes is important, trust is a key factor. So, how can nonprofits build that trust? We explore three ways your nonprofit can add financial data to its website to establish credibility and inspire support.

Modern websites are sleek, visually appealing, and regularly updated to stay current with design trends, especially given the ubiquity of internet use. As digital and social landscapes continue to evolve, we have a responsibility to acknowledge the different needs of people who use technology, and to design websites with a range of abilities in mind. Here, we explore practices for prioritizing accessibility in web design and why it’s essential.

Artificial Intelligence (AI) is becoming more prevalent in our daily lives, from content creation to data analysis. And it’s beginning to impact how we search for information online. While SEO will continue to define useful content, AI will change how algorithms evaluate it. We take a look at what you need to know about SEO and AI.

Your website may be visually striking, filled with valuable content, and capable of attracting an audience, but is it inclusive and accessible to everyone who might visit it? Despite the critical importance of digital accessibility, there is a fair amount of work to be done before truly accessible websites are embraced as the status quo, so it’s important to recognize where your own site may need improvements. While there are many small details that can make this process feel overwhelming, grouping accessibility requirements according to the principles of POUR can help provide clarity. We explore what each of these principles represent and how they can help expand your audience.

One scholarship program alone can’t erase the systemic barriers faced by aspiring designers who identify as Black, Indigenous or as a person of color, but through the Manitoba Studio Fund, we’re addressing the issue head-on. In collaboration with Design Professionals of Canada and six other Manitoba-based design studios, the fund was established four years ago and has since awarded $9,000 to eight student recipients. We take a deeper look at the goals and impact of the scholarship.