Blog

Who inspires you to give? From organizations creating safe community spaces, to those championing conservation and protecting animals, our approach to giving back is about more than numbers. It’s about supporting the efforts our team cares about and turning their passions into impact. Here’s a look at some of the organizations we’re giving to in 2024.

Nonprofits engage in storytelling every day—whether through newsletters, promotional materials, or donor conversations. Effective storytelling is a powerful way to connect audiences, break down barriers and inspire action. However, when telling the stories of real people, it’s crucial to do so responsibly, keeping their best interests at heart. In this article, we’ll look at three best practices to ensure your storytelling is both ethical and impactful, while also driving support for your nonprofit.

If you struggle to attract visitors to your nonprofit website, you’re not alone. Even with a compelling site, many nonprofit organizations don’t get the traction they’re after. By infusing Google Ads into your marketing strategy, you can encourage supporters to visit and engage with your site by increasing awareness of your mission and work. Plus, eligible nonprofits can receive up to $10,000 per month in Google Ad Grants to promote their cause. This guide looks at how you can align Google Ads with your broader marketing approach to drive traffic.

What motivates a donor to give to an organization? While alignment with personal values and causes is important, trust is a key factor. So, how can nonprofits build that trust? We explore three ways your nonprofit can add financial data to its website to establish credibility and inspire support.

Modern websites are sleek, visually appealing, and regularly updated to stay current with design trends, especially given the ubiquity of internet use. As digital and social landscapes continue to evolve, we have a responsibility to acknowledge the different needs of people who use technology, and to design websites with a range of abilities in mind. Here, we explore practices for prioritizing accessibility in web design and why it’s essential.