Thoughts & Updates

Top 4 Takeaways from the B Corp BLD

Maiya and Marie attended their first B Corp Leadership Development, or BLD, at the David Brower Center in Berkeley, California. The gathering brought together more than 50 leaders in the Bay Area B Corp community to share best practices and leverage the network of over 200 B Corp Certified companies. With discussion topics in the form of Open Cafes, B Corps discussed building B2B relationships, collaborative marketing efforts, and participants presented environmentally and socially responsible products made by fellow B Corps. Here are some great takeaways from our first BLD.

Client Spotlight: Law Office of Helen Lawrence

Helen Lawrence, Bonita Gutierrez, and Gabriela Monico are the trio that make up the Lawrence practice. They offer deportation defense and representation in affirmative immigration processes to the Bay Area’s diverse immigrant population. The practice directly represents families and individuals before immigration courts and agencies, managing over 175 open cases at any given time. Providing low-cost legal services in English, Spanish, and Portuguese is just one aspect of the support the firm extends to immigrants seeking accessible and effective legal representation.

Client Spotlight: World Trust

World Trust is a leading organization in social justice. They work with clients to address systemic racism and unconscious bias, by creating workshops, films, and a robust curriculum that gives people the tools to learn and evolve. Mangrove Web has worked with them to create an online presence for their groundbreaking materials.

It’s official — we’re a Certified B Corp!

Last month we shared that we applied to become a B Corp. Our certification is now complete and we are thrilled to join the 1,800-plus global companies that use their B Corp status as a way of doing social and environmental good.

When to ask for content help

Here’s the thing: Working with professional writers to develop your website content is almost always a great idea. We especially recommend this for clients who don’t have a go-to marketing team at the ready, or in cases where existing content could use a refresh. Most development companies are strictly focused on design and dev. The copy that lives on your site is the client’s domain, so the web team can focus on aesthetic and functionality.

Google Analytics Basics

The Internet is vast and search results can be intimidating. As a site owner, it’s easy to wonder how people will find your site. Making your website visible to those searching for it can be complex, but learning the basics is well worth your time. To start out, we recommend that you learn the fundamentals of how Google and similar search engines work.

We’re becoming a B Corp!

Mangrove Web is in the process of becoming a B Corporation, also known as a certified B Corp. We are feeling pretty pumped about it. Once we’re certified, our B Corp status will help further solidify our commitment that as a for-profit tech company, we can do a lot of good.

Going remote

Mangrove is made up of people who love to work hard. We also love our ability to work remotely and independently, which affords us the freedom to travel, live in interesting places, and work on the schedules that best support our lives.

Some might see the distances that separate us as a tough challenge to overcome. But our geographically diverse team is actually something we consider a strength.

The case for custom WordPress websites

We’re passionate about building beautiful, professionally designed websites. This means that we create customized websites, so the backend of your site is specific to your needs. This also means that we don’t use pre-existing WordPress themes, and this comes as a surprise to some. To the non-developer, a generic theme can look like a lifesaver, but for our clients, we maintain that themes are more trouble than they’re worth. For functional websites that look great and are easy to update, custom is the way to go. 

Why we truly love WordPress

One of our focus areas when building websites for clients is not only how the end user will experience the site, but how our clients will be able to manage the backend and have a tool that serves their ongoing needs. We rely on a few different Content Management Systems (CMSs) to provide this backend infrastructure, and choose the platform according to client needs. But what are all of these systems and why do we choose one over the other? We begin by explaining WordPress.

SEO: Do you really need it?

Search Engine Optimization, or SEO, has become a buzz term in the last few years. The topic undoubtedly comes up while planning a new website, however we find that there is often a lack of understanding about what SEO really is, what it does, whether it’s necessary, and how to approach it.

Squarespace: Is it right for you?

When building websites for clients, we focus on how the end user will experience the site, and how our clients will be able to manage the backend and have a tool that serves their ongoing needs. We rely on a few different Content Management Systems (CMSs) to provide this backend infrastructure, and choose the platform specifically according to clients needs. But what are all of these systems and why do we choose one over the other? We discussed the benefits of WordPress in a previous post. Here, we explain Squarespace.