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Latest Thoughts

The latest in technology, company culture, and other musings from the Mangrove team.

How We’re Supporting Change Together This Season

Organizations and missions our team is passionate about

December 2, 2024

Who inspires you to give? From organizations creating safe community spaces, to those championing conservation and protecting animals, our approach to giving back is about more than numbers. It’s about supporting the efforts our team cares about and turning their passions into impact. Here’s a look at some of the organizations we’re giving to in 2024.

Open hands holding a small box wrapped in brown paper with a white ribbon, representing the act of giving

3 Ethical Storytelling Practices All Nonprofits Should Use

Best practices and tips for stories that boosts support while staying true to your values

October 11, 2024

Nonprofits engage in storytelling every day—whether through newsletters, promotional materials, or donor conversations. Effective storytelling is a powerful way to connect audiences, break down barriers and inspire action. However, when telling the stories of real people, it’s crucial to do so responsibly, keeping their best interests at heart. In this article, we’ll look at three best practices to ensure your storytelling is both ethical and impactful, while also driving support for your nonprofit.

Three books placed next two each other with one open book stacked on top.

How Nonprofits Can Use Google Ad Grants to Drive Traffic

Tips to prepare your website and marketing strategy

September 25, 2024

If you struggle to attract visitors to your nonprofit website, you’re not alone. Even with a compelling site, many nonprofit organizations don’t get the traction they’re after. By infusing Google Ads into your marketing strategy, you can encourage supporters to visit and engage with your site by increasing awareness of your mission and work. Plus, eligible nonprofits can receive up to $10,000 per month in Google Ad Grants to promote their cause. This guide looks at how you can align Google Ads with your broader marketing approach to drive traffic.

 

A laptop is open on a table. The Google Ads logo is on the screen. It is blue, green and yellow.

3 Ways to Add Financial Data to Your Nonprofit’s Website

Build donor trust, increase support, and help tell your story with this key information

August 26, 2024

What motivates a donor to give to an organization? While alignment with personal values and causes is important, trust is a key factor. So, how can nonprofits build that trust? We explore three ways your nonprofit can add financial data to its website to establish credibility and inspire support.

A computer screen displaying financial data on a nonprofit’s website.

Good Web Design is Aesthetically Pleasing, Great Web Design Incorporates Accessibility

How prioritizing accessible web design improves user experience and site functionality

August 2, 2024

Modern websites are sleek, visually appealing, and regularly updated to stay current with design trends, especially given the ubiquity of internet use. As digital and social landscapes continue to evolve, we have a responsibility to acknowledge the different needs of people who use technology, and to design websites with a range of abilities in mind. Here, we explore practices for prioritizing accessibility in web design and why it’s essential.

A web designer's hands working on a site design.

Artificial Intelligence Is Set to Shake Up Search Results

Emerging trends in Google search point to ongoing importance of SEO

July 17, 2024

Artificial Intelligence (AI) is becoming more prevalent in our daily lives, from content creation to data analysis. And it’s beginning to impact how we search for information online. While SEO will continue to define useful content, AI will change how algorithms evaluate it. We take a look at what you need to know about SEO and AI.

A male is using a laptop computer in a cafe or coffee shop. He is performing a search on Google.

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