Pearl Consulting
A social-impact consultancy committed to helping businesses positively impact lives
A revitalized website and new content strategy will allow this purpose-driven, woman-led B Corp to better communicate their story, showcase their services, and amplify their impact and vision. Pearl Consulting is a boutique social-impact consultancy working to create positive impact by helping businesses deliver meaningful initiatives that align with UN Sustainable Development Goals (SDGs) and environmental, social and governance (ESG) standards.
The Ask
Looking to build on their existing site with refreshed structure, content and design, the team at Pearl Consulting was keen to undergo a website development and design project. They asked Mangrove to update the web design in a way that would breathe additional life into their established brand and more effectively convey the impact of their work through custom WordPress development and an enhanced design. To help them tell their story and position themselves for new opportunities and partnerships, Pearl Consulting was also interested in a clear and powerful content strategy.
The Solution
Our website development and design teams worked closely together to produce a revamped WordPress site enhanced with rich graphics and updated case studies to better convey Pearl Consulting’s work. A newly introduced blog will provide an additional space to showcase impact and dynamically tell their story. Mangrove partner Deborah Zanke led the development of a robust content strategy in the early stages of the project, incorporating keyword research and SEO-friendly copy editing to align the site with stakeholder needs and business objectives, making it a strategic tool for creating further impact and fostering opportunities.
Highlights
A unique color-coded triangle pattern was incorporated into the case study design. This design element is meaningful as it relates to Pearl Consulting’s brand story and the origami mage.
The team at Mangrove were great listeners, able to apply our brief and be smart about building on existing resources and branding. The content strategy is already bearing fruit. We highly recommend Mangrove.
Roots:
- Webflow
Our Role:
- Responsive Front-End Development
- Custom Wordpress Development
- Graphic Design
- Content Strategy
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