WRA

Though WRA already had a website, the structure and platform didn’t support the amount of content the team wanted to leverage. Their vision for a new site included changes to the content structure and strategy and a flexible admin view that would give them design autonomy and seamless content management.  Our partners at Good Stuff Partners designed this beauty for us to construct.

Due to the volume of content, we chose to build the site on WordPress with plenty of custom features to offer creative freedom across different pages and content blocks. One of the areas that the WRA team wanted control over was color, because that’s how they denote different service types and sections on the website. Our developers created a clever color picker that gives backend users a plethora of options that can be employed site-wide. Headings, backgrounds, text, buttons, button text, display cards—almost everything can be color-customized.

In addition to building new modules, we also educated the WRA team on how to reuse existing modules to add extra pages as needed, saving them time and money by avoiding scope additions. Our work gives the WRA team better agility and control to display their impactful restoration, outdoor space, and sustainability projects while bringing attention to the company’s culture, values, and mission.

Though it’s sometimes challenging to balance tailored functionality with ease of use, we’re proud to have given the WRA team the flexibility to be creative with their modules while still keeping the design consistent across the board.

Since some sections of the website required different header menu and logo configurations, we gave content editors the freedom to customize these modules without needing developer support.