Pure Strategies

Pure Strategies came to Mangrove to build a more cohesive and contemporary digital presence, one that would clearly communicate their services and leadership in corporate sustainability, particularly in the area of nature sustainability goals. Clear navigation was essential, making it easy for current and prospective clients to find the content and resources most relevant to them. The new website also needed to be built for growth: a high-performing, accessible platform with a flexible design system optimized to support SEO.

A flexible foundation

We built the new site on WordPress using our latest Gutenberg template, chosen for its flexibility and ease of use. A key part of this project was the implementation of full site editing, giving the Pure Strategies team a more intuitive and seamless way to manage and update their content.

Customizations that support their mission

To strengthen Pure Strategies’ position as a thought leader, we integrated staff-authored articles directly into team member bios, connecting expertise to the people behind it. We also implemented additional filters across archive pages for articles, webinars, and reports, allowing users to filter by service area, and added a sector filter to the client pages. 

Design and strategy working together

Updated typography, a refined color palette, and well-considered imagery help communicate Pure Strategies’ sustainability focus with a significant visual uplift. Michael Marshall led the content strategy work, including a high-level plan and content outlines for key pages. The result is a site that more clearly communicates Pure Strategies’ core solution areas and their value.

Accessibility and sustainability by design

Accessibility was considered throughout the project, with attention to color contrast, alt text, heading structure, and keyboard navigation. The project also included a focus on minimizing the site’s energy use, reflecting Pure Strategies’ own commitment to sustainability.

• Built on our latest WordPress Gutenberg template, giving the Pure Strategies team a more intuitive and seamless experience for managing and updating their content.
• Updated typography, a refined color palette, and well-considered imagery that helps communicate their sustainability focus.
• Key pages, including clients and staff, received focused attention in design, content flow, and navigation, making it easier for users to find what they are looking for.
• Minor animations add engagement and movement throughout without distracting from the content.