The Ask
GiftPact approached our team for a full website redesign. Their existing site felt outdated and didn’t fully reflect the scope of their services or unique positioning in the philanthropic space. The new site needed to amplify and clearly convey Gift Pact’s reputation as a trusted steward of donors’ philanthropic goals and reflect the forward-thinking, trailblazing nature of its giving model. It also needed to appeal to a wide audience—from young professionals to seasoned advisors.
The Solution
We built GiftPact’s new website on WordPress, providing a user-friendly, easy-to-update platform that positions the foundation well for long-term growth. As part of a comprehensive brand refresh, we introduced a bold new logo, a modern color palette, and a web-optimized type system, designed to convey feelings of confidence and warmth. These elements come together in a fresh, distinctive design that feels light and optimistic, helping the site resonate with a wide audience.
The content strategy, led by Deborah Zanke of Message Communications, established clear, accessible messaging tailored to multiple audience types. Designed and developed to meet Level A accessibility guidelines, the site pays thoughtful attention to typography, color contrast, and content hierarchy. The result is a modern, trustworthy, and engaging platform that clearly communicates GiftPact’s mission and model.
Highlights
- Modern, fresh brand update
- Typography-forward design
- Audience-centered navigation
- Dedicated case study section
- Clean layout and strategic messaging
The Team at Mangrove worked closely with us to define our audience, refine our message and refresh our brand. The process took us out of our comfort zone and we are so pleased with the results. The new website is visually energizing and easy to navigate—exactly what we wanted. Thank you to all of the members of the Mangrove team for taking us to the next level!
Roots:
- WordPress
Our Role:
- Responsive Front-End Development
- Custom Wordpress Development
- Graphic Design
- Identity / Branding
- Strategic Direction
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