Stop Wall Street Looting

AFR wanted a microsite to galvanize voters to action by enabling them to easily contact their representatives. The second priority was to display updates, resources, and stories related to SWSLA to educate and inspire action.

Our main development focus was simple yet vital: clearly present the issue, provide educational content, and incorporate an embedded form with a seamless user experience so users can contact their representatives and demand change. 

Mangrove was responsible for content strategy and development, and collaborated with our partners at Manoverboard for the site design. AFR already had an Action Network account, so our developers used existing resources to integrate the current account and allow users to email their representatives right from the microsite.

Mangrove handled content strategy by researching similar sites and organizations and providing a content outline, suggested user actions, and a framework for resources. Manoverboard headed up the design with a discovery that focused on the reactions users would have that would urge them into action: namely rage and discomfort with the current footprint of private equity.

The use of colors and textures to inspire emotion and action enhances the efficacy of the movement toward private equity reform.