Skip to main content


Securing a clean, equitable energy future for California

CalSEED is an initiative to advance energy innovation in California by offering funding and professional development assistance to a diverse range of clean energy entrepreneurs. The program supports clean energy, efficiency, and energy storage projects that benefit sensitive communities by decreasing pollution, increasing economic health, and ensuring reliable energy service in areas susceptible to natural disasters.

Visit CalSeed's Site
Calseed team meeting

The Ask

Though the program had an existing website, the team at CalSEED wanted to better showcase the entrepreneurs who received support from the fund and highlight their innovative climate solutions, both to celebrate the participants and encourage prospective entrepreneurs to apply. It was also important to have a way to educate ratepayers about how their money is supporting a more equitable energy future for California.

From an internal perspective, the team at CalSEED wanted a convenient way to update and add content to the website, a feat that was challenging with the way their current CMS (content management system) was set up.

Desktop and iPhone mockup of CalSeed home page
CalSeed website screenshot
CalSeed website screenshot
CalSeed website screenshot
CalSeed website screenshot
CalSeed website screenshot
CalSeed website screenshot

The Solution

Based on the CalSEED team’s need for a flexible platform, we kept the site on WordPress but reorganized the backend to make the content easier to manage and edit. Working with our design partners at Manoverboard and Diverge Labs for content strategy, we were able to create an information architecture that allows current and prospective entrepreneurs and ratepayers to easily explore the website.

On “The Program” page, we leveraged compelling, interactive animations—some triggered on hover and some triggered on scroll—to educate users about program steps, timeline, and geography without solely relying on text. We’re proud to hand off a website that empowers the team at CalSEED to manage their content, as well as exhibits the impacts of this program on California’s clean energy innovation.

mockup of CalSeed website mobile images from various pages


To bring some life and interactivity to the page that outlines information about the program, we took static JPEGs from one of CalSEED’s reports and recreated them as animations. We chose Lottie for the two animations that are triggered on scroll and used SVG (scalable vector graphic) format to add motion to the map image on hover.

Screenshots from the CalSeed website


  • WordPress

Our Role:

  • Responsive Front-End Development
  • Custom Wordpress Development
  • Graphic Design

Thinking about a project?