Opticos Design
Improving communities through sustainable architecture and design
Opticos Design is a team of urban designers and architects that are pioneers in the development of walkable cities. We were introduced to the Opticos team through B Corp, a certification that our companies share which embodies the movement to use our businesses to create social and environmental benefit for the world.
Our story is difficult to tell, and they got it just right. The redesigned site is more intuitive and has tripled online leads, increased visit duration, and boosted conversions. Mangrove Web Development demonstrated a clear grasp of project goals and outstanding attention to detail.
The Ask
Opticos wanted a new website that showcased their expertise while providing them with the tools necessary to improve overall user engagement. The company needed a modern and responsive web design to convey their brand messaging and reach their target audiences.
Our Solution
Mangrove assembled a rockstar team of designers, content strategists and developers to design and restructure the Opticos website. Our content partners at Diverge Labs guided the Opticos Marketing Team in simplifying the concepts of Missing Middle Housing and Form-based codes to seamlessly convey their areas of expertise. With our design team, we created a stunning animated illustration for the homepage hero to introduce prospective clients, developers, and academia to Opticos’s work in urban design and architecture. The Mangrove development team created a customized WordPress theme built to meet the flexible editing needs of the Opticos team and latest performance standards of the modern web.
Roots:
- WordPress
Our Role:
- Responsive Front-End Development
- Custom Wordpress Development
- Graphic Design
- Content Strategy
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