The Ask
Driven by its mission to equip Californians with essential information, CAL FIRE partnered with us to enhance and update the Ready for Wildfire website. The goal was to improve content flow, boost accessibility, and transform the platform into a user-friendly resource. Through custom WordPress development and a responsive front-end, the site was reimagined as an engaging information center. The new design empowers CAL FIRE to easily update content, launch campaign-specific pages, and offer visitors the resources they need to stay safe during wildfire season.
The Solution
Partnering with Sagent Marketing for strategic content development, we designed the new site to be clear, highly accessible, and to create a sense of urgency. The design helps facilitate this by welcoming visitors with easy-to-use navigation. This creates a calm experience and streamlined flow of information.
Building the site on WordPress helped us ensure that frequent updates would be effortless for the CAL FIRE team. It also allowed us to quickly develop a landing page for campaigns scheduled early in the year.
The reorganized content, enhanced design, and accessible features of the new Ready for Wildfire site allowed CAL FIRE to successfully relaunch this important tool ahead of wildfire season in California.
Roots:
- WordPress
Our Role:
- Responsive Front-End Development
- Custom Wordpress Development
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