A Sound Content Strategy Gives Your Website Direction: Use It Well To Stay On Course
How to ensure your website is clear, consistent, and aligned over time
December 10, 2025
A thoughtful content strategy can keep your website aligned and effective long after launch. We explore how teams can steward their strategy over time, decide who carries it forward, and use it to guide day-to-day content decisions as part of a strong approach to website governance.
Why Building a Thoughtful Website Takes Time
Behind the scenes of a meaningful site build, from kickoff to launch
June 23, 2025
Building a strategic, functional, accessible, and beautiful website takes time. At Mangrove, we work with organizations who care deeply about their missions and communities, taking the time needed to build sites that serve audiences, meet accessibility standards, and stand the test of time. In this article, we break down key factors that influence how long a site can take to build.
Start Strong, Before You Launch
Use the lead-up to your new site to deepen community connection and share your story
June 23, 2025
Once your website project is underway, it’s natural to start thinking about launch day. But the time between kickoff and go-live offers meaningful opportunities to connect with your community, build momentum, and share the “why” behind your new site. In this article, we explore how the pre-launch phase can become one of the most strategic parts of a multi-month website journey.
Still on Drupal? Why a Switch to WordPress Could Be the Right Move
A closer look at why we think WordPress stands out as a CMS
April 29, 2025
If you’re still running a Drupal 7 site, you’re not alone. With official support now ended, many organizations are rethinking their website platform. We take a look at why WordPress is worth considering, including its flexibility, ease of use, integrations, accessibility, and long-term sustainability.
The Value of the Open Web
A closer look at the principles that shaped the web we know today
March 31, 2025
Do you remember the first time you saw a website? Today, the web stands among humanity’s greatest achievements. And it remains powerful because of three core principles: open source, open access, and open spirit. Our Creative Director, Andrew Boardman, explores how these principles have shaped the web—and why they still matter.
The Accessibility for Manitobans Act: Is Your Website Compliant?
March 19, 2025
On May 1, 2025, it will become mandatory for all private and nonprofit organizations and small municipalities in Manitoba, Canada, to comply with the Accessibility Standard for Information and Communication under The Accessibility for Manitobans Act (AMA). With that deadline drawing near, many organizations may be wondering if their websites are compliant with the AMA.
How to Create an Annual Report That People Actually Want to Read
Beyond financials—engage, inspire, and make an impact with strategic storytelling and design.
February 26, 2025
An annual report is about more than just sharing financials—it’s a strategic opportunity to tell your brand’s story. With compelling design, strong storytelling, and impactful visuals, you can create a report that informs, inspires, and leaves a lasting impression.
Want a Website That Truly Connects? It All Starts With Content Strategy
Explore our approach to building content strategies that engage visitors and drive action
January 30, 2025
A key element of any high-performing website is a well-crafted content strategy. A thoughtful strategy helps guide visitors through your site, build trust, and inspire action. We share the key steps we take to create content strategies that support organizational goals and help websites drive results.
How We’re Supporting Change Together This Season
Organizations and missions our team is passionate about
December 2, 2024
Who inspires you to give? From organizations creating safe community spaces, to those championing conservation and protecting animals, our approach to giving back is about more than numbers. It’s about supporting the efforts our team cares about and turning their passions into impact. Here’s a look at some of the organizations we’re giving to in 2024.
3 Ethical Storytelling Practices All Nonprofits Should Use
Best practices and tips for stories that boosts support while staying true to your values
October 11, 2024
Nonprofits engage in storytelling every day, from newsletters and promotional materials to donor conversations. When done well, storytelling can connect audiences, break down barriers, and inspire action. Here, we share three best practices for telling the stories of real people responsibly, helping nonprofits ensure their storytelling is ethical and impactful.
How Nonprofits Can Use Google Ad Grants to Drive Traffic
Tips to prepare your website and marketing strategy
September 25, 2024
If you struggle to attract visitors to your nonprofit website, you’re not alone. Even with a compelling site, gaining traction can be a challenge. This guide explores how Google Ads and the Google Ad Grants program can support your broader marketing strategy, increase awareness of your mission, and help drive more traffic and engagement.
Artificial Intelligence Is Set to Shake Up Search Results
Emerging trends in Google search point to ongoing importance of SEO
July 17, 2024
Artificial Intelligence (AI) is becoming more prevalent in our daily lives, from content creation to data analysis. And it’s beginning to impact how we search for information online. While SEO will continue to define useful content, AI will change how algorithms evaluate it. We take a look at what you need to know about SEO and AI.
5 Strategies for Optimizing your Donation Form
Practical tips to increase accessibility and enhance giving opportunities
June 17, 2024
It’s no secret that a cornerstone page on many nonprofit websites is the donation form. In many cases, donation forms are the primary channel for potential donors, making them a significant giving resource. Ensuring your form is optimized and accessible is one action that could enhance your fundraising efforts. Here, we explore five ways to optimize your donation form to increase giving potential and make it usable by as many visitors as possible.
How to Use CRM Data to Inform Nonprofit Website Design
Tips to help your organization design a website tailored to your audience
March 26, 2024
Many nonprofits fret about the best way to approach website design without realizing they have an incredible source of information and guidance available—their constituent relationship management systems (CRMs). Here’s a look at some of the ways you can use this information to make more informed web design decisions that appeal to your audience and drive engagement.
The Power of Storytelling in Major Donor Fundraising: 4 Tips for Nonprofits
Strategies to help your organization connect with new and existing donors
February 8, 2024
If it isn’t already, storytelling should play a major part in your nonprofit organization’s major donor fundraising strategy. Dive into four strategies that will leave your team more likely to connect with donors on an emotional level, leading to improved relationships and higher chances of securing donations.
How to Prioritize Digital Accessibility for Your Website Project
Key steps to get internal buy-in for making your website accessible
January 23, 2024
In a digital landscape where every click shapes perceptions and influences decisions, investing in accessibility is a strategic move that can significantly boost your business. Here’s a look at the key steps you can take to build a convincing case for this important and strategic undertaking.
Investing in Your Brand During Economic Downturns
Key reasons to invest in your brand during uncertain times and strategies to strengthen it
January 17, 2024
Whether or not there’s a full recession in 2024, one thing is clear—if it’s a possibility for your business, investing in your brand and marketing can be extremely valuable during uncertain times. We explore some of the key ways your business can benefit from investing in your brand in an economic downturn and strategies you can use to strengthen it.
Making the Business Case for Website Redesign in 2024
Key steps to secure support for revamping your digital presence
December 29, 2023
Updating your website every 2-3 years can help keep it current, on trend, and maintain a positive user experience. Here’s a look at the key steps you can take to build a convincing case for this important and strategic undertaking.