Blog

A lot changed for our team in 2023 and 2024 — from officially merging with Manoverboard, a fellow B Corp creative agency, to navigating an economic downturn and evolving and adapting our team. Along the way, we’ve embraced new collaborations and opportunities that have helped shape who we are now. We are a smaller team now, but we’re also nimble, grounded, and as aligned as ever with our purpose. As we reflect on the past two years in this latest report, we’re excited to share some of the highlights. 

Turning a profit is important, but at Mangrove our purpose goes beyond that. As a certified B Corp, we’re committed to balancing environmental and social responsibility with financial sustainability. One way we live that value is by taking responsibility for our carbon footprint, specifically how we go about offsetting it. That’s why we partner with Offset Alliance, values-aligned B Corp that offers a thoughtful, considered approach to measuring and offsetting emissions.  

This May, Mangrove celebrated 15 years in business. In the last decade and a half, we’ve had the opportunity to work with hundreds of changemaking organizations, from non-profits to large mission-driven corporations in the USA and Canada. These opportunities have allowed us to use our expertise of building websites and brands to tangibly support a wide range of our clients’ meaningful work. As we move into another new chapter, we revisit some of the pivotal moments of our past and offer a glimpse of where we’re headed next. Join us…

Accessibility isn’t merely a notion or process at Mangrove—it’s a guiding principle that shapes who we are as an organization. One of the things we cherish most about being a B Corp is the opportunity to discuss business strategy and principles within a community of organizations that share our values. We’re thrilled to attend this year’s B Corp Champions Retreat, including participating in a panel discussion about this critical topic. Here’s a closer look at this exciting opportunity!

As we increasingly rely on digital platforms and content to perform daily tasks, do business, and connect with others, a digital world that is accessible becomes even more imperative.

We’ve seen progress with accessibility in the physical world, thanks to the principles of universal design conceived by architects, product designers, and environmental design researchers. But as the distinctions between what we do online and offline are increasingly blurring, the web and web technologies have to catch up. 

In 2022 we reconfirmed the “rightness” of the path we set ourselves on— to operate our organization according to shared principles and a greater purpose beyond just profit.

It was a year that saw us evolve and improve, albeit in different ways than we originally planned. We assessed and prepared for a new business partnership, fine-tuned our co-leadership approach, and enhanced our power distribution to create more balance.

Part of what makes the recertification process so meaningful, and challenging, is how rigorously it ensures that businesses prove they care as much about society and the environment as they do about their profits. Simply put, it’s not easy to get recertified. Nor should it be.

Earth Day provided us with a humbling lesson this year that is worth sharing with our community. Without much forethought, we planned a photo slideshow to celebrate the “beautiful places that inspire our team to stay committed to sustainability.” And then we realized a glaring blind spot.

Mangrove is starting 2023 with a bang! We are excited to announce that we have formalized an already strong and active partnership with Manoverboard, a fellow B Corp creative agency based in Canada. On January 16, 2023, Mangrove acquired Manoverboard via an equitable and collaborative negotiation that reflects the mutual respect that our two agencies have for one another.

Each year, Mangrove commits a portion of our time and money to a range of nonprofits that align with our team’s ethos and vision. From pro-bono projects to volunteer hours and financial contributions, we believe in doing what we can to support organizations that make our world a better place.

We want to encourage our team members to take a break, spend time with their loved ones, and practice self-care by spending time away from the screen. As a company that strives to put its people first, we feel it’s our responsibility to create this space for our team members to care for themselves as they see fit.

We are pleased to share that we’ve published our 2020 Annual Report. As we reflect on last year, it’s clear how our values-driven approach to work and work-life made the difference between success and mere survival in a year of “unprecedented” everything. With confidence in our team and our mission, we’ve moved into 2021 with curiosity, resilience and even hope.

Holiday shopping is even more fun when you know you’re supporting companies that use business as a force for good. We’ve rounded up 10 of our favorite B Corps that sell great products and have solid values. Read on to find gift ideas for everyone on your list.

We became a B Corp on November 9, 2016. In addition to earning our B Corp status, which was certainly cause to celebrate, it was my sister’s birthday (fun!) ….and, also the day Trump was elected (not fun, not fun at all). It was a day of extremely mixed emotions.

Over the years, our team has thought in depth about how we can make the greatest impact with our philanthropic dollars. We at various points considered participating in fantastic 1% for the Planet program, but ultimately decided its focus wasn’t broad enough for us. So, we decided to create our own parameters.