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How We’re Supporting Change Together This Season

Organizations and missions our team is passionate about

December 2, 2024

Who inspires you to give? From organizations creating safe community spaces, to those championing conservation and protecting animals, our approach to giving back is about more than numbers. It’s about supporting the efforts our team cares about and turning their passions into impact. Here’s a look at some of the organizations we’re giving to in 2024.

Open hands holding a small box wrapped in brown paper with a white ribbon, representing the act of giving

3 Ethical Storytelling Practices All Nonprofits Should Use

Best practices and tips for stories that boosts support while staying true to your values

October 11, 2024

Nonprofits engage in storytelling every day—whether through newsletters, promotional materials, or donor conversations. Effective storytelling is a powerful way to connect audiences, break down barriers and inspire action. However, when telling the stories of real people, it’s crucial to do so responsibly, keeping their best interests at heart. In this article, we’ll look at three best practices to ensure your storytelling is both ethical and impactful, while also driving support for your nonprofit.

Three books placed next two each other with one open book stacked on top.

How Nonprofits Can Use Google Ad Grants to Drive Traffic

Tips to prepare your website and marketing strategy

September 25, 2024

If you struggle to attract visitors to your nonprofit website, you’re not alone. Even with a compelling site, many nonprofit organizations don’t get the traction they’re after. By infusing Google Ads into your marketing strategy, you can encourage supporters to visit and engage with your site by increasing awareness of your mission and work. Plus, eligible nonprofits can receive up to $10,000 per month in Google Ad Grants to promote their cause. This guide looks at how you can align Google Ads with your broader marketing approach to drive traffic.

 

A laptop is open on a table. The Google Ads logo is on the screen. It is blue, green and yellow.

Artificial Intelligence Is Set to Shake Up Search Results

Emerging trends in Google search point to ongoing importance of SEO

July 17, 2024

Artificial Intelligence (AI) is becoming more prevalent in our daily lives, from content creation to data analysis. And it’s beginning to impact how we search for information online. While SEO will continue to define useful content, AI will change how algorithms evaluate it. We take a look at what you need to know about SEO and AI.

A male is using a laptop computer in a cafe or coffee shop. He is performing a search on Google.

5 Strategies for Optimizing your Donation Form

Practical tips to increase accessibility and enhance giving opportunities

June 17, 2024

It’s no secret that a cornerstone page on many nonprofit websites is the donation form. In many cases, donation forms are the primary channel for potential donors, making them a significant giving resource. Ensuring your form is optimized and accessible is one action that could enhance your fundraising efforts. Here, we explore five ways to optimize your donation form to increase giving potential and make it usable by as many visitors as possible.

A computer screen displaying a nonprofit’s donation form

How to Use CRM Data to Inform Nonprofit Website Design

Tips to help your organization design a website tailored to your audience

March 26, 2024

Many nonprofits fret about the best way to approach website design without realizing they have an incredible source of information and guidance available—their constituent relationship management systems (CRMs). Here’s a look at some of the ways you can use this information to make more informed web design decisions that appeal to your audience and drive engagement. 

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The Power of Storytelling in Major Donor Fundraising: 4 Tips for Nonprofits

Strategies to help your organization connect with new and existing donors

February 8, 2024

If it isn’t already, storytelling should play a major part in your nonprofit organization’s major donor fundraising strategy. Dive into four strategies that will leave your team more likely to connect with donors on an emotional level, leading to improved relationships and higher chances of securing donations.

A group of open books laying flat to show pages of text only

How to Prioritize Digital Accessibility for Your Website Project

Key steps to get internal buy-in for making your website accessible

January 23, 2024

In a digital landscape where every click shapes perceptions and influences decisions, investing in accessibility is a strategic move that can significantly boost your business. Here’s a look at the key steps you can take to build a convincing case for this important and strategic undertaking.

A selective focus of an opened door

Making the Business Case for Website Redesign in 2024

Key steps to secure support for revamping your digital presence

December 29, 2023

Updating your website every 2-3 years can help keep it current, on trend, and maintain a positive user experience. Here’s a look at the key steps you can take to build a convincing case for this important and strategic undertaking.

Laptop screen with UX sketches in black and white

Website Accessibility and the Law

An overview of North American web accessibility legislation

September 7, 2023

It’s critical to ensure that everyone can use your website; first and foremost, it’s the ethical thing to do. Second, it’s good for business, and finally, it could keep you out of legal trouble. In the fifth and final article in our accessibility series we provide an overview of accessibility legal considerations in the U.S. and Canada.

A digital blueprint drawing of a judge’s gavel on a black background.

What Is a Headless Content Management System?

Is this emerging website architecture right for your site build?

May 9, 2023

You’re likely familiar with the term CMS (content management system), a platform with a backend or content repository where editors can create, manage, and optimize digital content. Our beloved WordPress is an example of a CMS. Recently, the demand for a system that houses content and can display it anywhere beyond just a website has exploded. Enter what’s known as a headless CMS.

A classical-style statue of a woman with no head

Our Agency’s Web Development Process Overview

What it’s like to be our client

December 2, 2021

Welcome to your custom website development experience. We’ve outlined our process and workflow to give you an idea of what it’s like to engage Mangrove as a client.

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How to Budget Your Website Project

A Lengthy Guide

August 18, 2021

“How much will my website cost?” Believe it or not, there is a simple answer that applies in all circumstances. “It depends.” Sorry, but … not sorry. It’s true. At least, it’s true if you want any degree of customization and/or assurance that the job will be done right.

graphic of a triangle with colored text on each side; one side reads duration, one reads scope/customization, and the last reads expense.

Accessibility Considerations Matter in Website Development

Understanding of the coding side of website accessibility

April 14, 2021

When our team talks to clients about website accessibility, we break it down into three categories: content, design and development. In this post, we’ll cover the key considerations from a development perspective. Many elements come into play when we talk about developing for accessibility. There are a range of edits that can be done “under the hood” to ensure the website code properly interacts with screen readers and other assistive technology tools.  
Photo of Assistive Technology keyboard

Content Strategy for Your Website

A tour of Mangrove's process

November 20, 2020

When you get strategic advice for developing your content, your website then becomes a masterful storytelling and conversion tool. Ideally, your website should efficiently guide your visitors to the information they want and convince them to take actions that will engage them more fully with your services or products.

grey-pencils-yellow-background-illustrate-content-strategy

Designing Websites with Accessibility in Mind

First steps and tips from our team

July 28, 2020

As a group of website designers, developers and content creators, we recognize our responsibility to make our own site, and the sites we create, more accessible for all users. We have also committed to sharing information that will help our peers take steps toward greater accessibility. This post, the third in our 4-part series, aims to do just that.

Photo by Halacious on Unsplash

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