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Category: Content Strategy

Content Strategy for Purpose-Driven Orgs

Tips from a Trusted Partner

January 5, 2021

Lindsay LaShell, owner of digital marketing company Diamond + Branch, is a trusted partner and valued collaborator. We asked her to share her expert opinion on why content strategy particularly matters to purpose-driven organizations. Here’s what she had to say.

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Content Strategy for Your Website

A tour of Mangrove's process

November 20, 2020

When you get strategic advice for developing your content, your website then becomes a masterful storytelling and conversion tool. Ideally, your website should efficiently guide your visitors to the information they want and convince them to take actions that will engage them more fully with your services or products.

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Accessibility Considerations Matter When Creating Website Content

What to consider when writing for accessibility.

May 26, 2020

If you want to start to make your site more accessible without a ton of heavy lifting, content is a great place to begin. Many of the key considerations can be addressed quickly and easily without back-end support. Here are a few tips to help you get started.

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A Guide to Accessibility in Web Development and Design

The facts about website accessibility

March 25, 2020

With an estimated 48.9 million people in the US living with a disability, it’s crucial for companies to prioritize website accessibility.

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When to Ask for Website Content Creation Help

a pathway to good website copy

November 16, 2016

Here’s the thing: Working with professional writers to develop your website content is almost always a great idea. We especially recommend this for clients who don’t have a go-to marketing team at the ready, or in cases where existing content could use a refresh. Most development companies are strictly focused on design and dev. The copy that lives on your site is the client’s domain, so the web team can focus on aesthetic and functionality.

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