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If it isn’t already, storytelling should play a major part in your nonprofit organization’s major donor fundraising strategy. Dive into four strategies that will leave your team more likely to connect with donors on an emotional level, leading to improved relationships and higher chances of securing donations.

At Mangrove, we’ve published an annual impact report since we became B Corp certified in 2016 and have helped many other organizations do the same. Over the years, we’ve discovered tools and tactics that make the process easier and result in a report that stakeholders are more likely to read. We’re sharing our insights here and hope they’ll make your next annual or impact report shine brighter with less effort.

Lindsay LaShell, owner of digital marketing company Diamond + Branch, is a trusted partner and valued collaborator. We asked her to share her expert opinion on why content strategy particularly matters to purpose-driven organizations. Here’s what she had to say.

When you get strategic advice for developing your content, your website then becomes a masterful storytelling and conversion tool. Ideally, your website should efficiently guide your visitors to the information they want and convince them to take actions that will engage them more fully with your services or products.

If you want to start to make your site more accessible without a ton of heavy lifting, content is a great place to begin. Many of the key considerations can be addressed quickly and easily without back-end support. Here are a few tips to help you get started.

With an estimated 48.9 million people in the US living with a disability, it’s crucial for companies to prioritize website accessibility.

Here’s the thing: Working with professional writers to develop your website content is almost always a great idea. We especially recommend this for clients who don’t have a go-to marketing team at the ready, or in cases where existing content could use a refresh. Most development companies are strictly focused on design and dev. The copy that lives on your site is the client’s domain, so the web team can focus on aesthetic and functionality.