Blog

Many nonprofits are noticing changes in how people find and interact with their websites. Search results look different, web traffic patterns are shifting, and AI is increasingly shaping how people research information online. This article explores what’s changing, why traffic may look different, and where nonprofits can focus their attention with confidence.

A thoughtful content strategy can keep your website aligned and effective long after launch. We explore how teams can steward their strategy over time, decide who carries it forward, and use it to guide day-to-day content decisions as part of a strong approach to website governance.

An annual report is about more than just sharing financials—it’s a strategic opportunity to tell your brand’s story. With compelling design, strong storytelling, and impactful visuals, you can create a report that informs, inspires, and leaves a lasting impression.

A key element of any high-performing website is a well-crafted content strategy. A thoughtful strategy helps guide visitors through your site, build trust, and inspire action. We share the key steps we take to create content strategies that support organizational goals and help websites drive results.

Nonprofits engage in storytelling every day, from newsletters and promotional materials to donor conversations. When done well, storytelling can connect audiences, break down barriers, and inspire action. Here, we share three best practices for telling the stories of real people responsibly, helping nonprofits ensure their storytelling is ethical and impactful.

If it isn’t already, storytelling should play a major part in your nonprofit organization’s major donor fundraising strategy. Dive into four strategies that will leave your team more likely to connect with donors on an emotional level, leading to improved relationships and higher chances of securing donations.

At Mangrove, we’ve published an annual impact report since we became B Corp certified in 2016 and have helped many other organizations do the same. Over the years, we’ve discovered tools and tactics that make the process easier and result in a report that stakeholders are more likely to read. We’re sharing our insights here and hope they’ll make your next annual or impact report shine brighter with less effort.

Lindsay LaShell, owner of digital marketing company Diamond + Branch, is a trusted partner and valued collaborator. We asked her to share her expert opinion on why content strategy particularly matters to purpose-driven organizations. Here’s what she had to say.

If you want to start to make your site more accessible without a ton of heavy lifting, content is a great place to begin. Many of the key considerations can be addressed quickly and easily without back-end support. Here are a few tips to help you get started.

With an estimated 48.9 million people in the US living with a disability, it’s crucial for companies to prioritize website accessibility.

Here’s the thing: Working with professional writers to develop your website content is almost always a great idea. We especially recommend this for clients who don’t have a go-to marketing team at the ready, or in cases where existing content could use a refresh. Most development companies are strictly focused on design and dev. The copy that lives on your site is the client’s domain, so the web team can focus on aesthetic and functionality.