Blog

If you struggle to attract visitors to your nonprofit website, you’re not alone. Even with a compelling site, many nonprofit organizations don’t get the traction they’re after. By infusing Google Ads into your marketing strategy, you can encourage supporters to visit and engage with your site by increasing awareness of your mission and work. Plus, eligible nonprofits can receive up to $10,000 per month in Google Ad Grants to promote their cause. This guide looks at how you can align Google Ads with your broader marketing approach to drive traffic.

What motivates a donor to give to an organization? While alignment with personal values and causes is important, trust is a key factor. So, how can nonprofits build that trust? We explore three ways your nonprofit can add financial data to its website to establish credibility and inspire support.

Modern websites are sleek, visually appealing, and regularly updated to stay current with design trends, especially given the ubiquity of internet use. As digital and social landscapes continue to evolve, we have a responsibility to acknowledge the different needs of people who use technology, and to design websites with a range of abilities in mind. Here, we explore practices for prioritizing accessibility in web design and why it’s essential.

Artificial Intelligence (AI) is becoming more prevalent in our daily lives, from content creation to data analysis. And it’s beginning to impact how we search for information online. While SEO will continue to define useful content, AI will change how algorithms evaluate it. We take a look at what you need to know about SEO and AI.

At Mangrove, our brand story is evolving. For 15 years, we’ve grown, innovated, and consistently aimed to be a force for good in business. We’ve lived and breathed design and code and put our skills to use helping purpose-driven organizations build tools to tell their own stories. And now, with our growth and evolution, we have created an opportunity to update our brand—from our mission and vision to our visual identity. We’re excited to share it with you. 

It’s no secret that a cornerstone page on many nonprofit websites is the donation form. In many cases, donation forms are the primary channel for potential donors, making them a significant giving resource. Ensuring your form is optimized and accessible is one action that could enhance your fundraising efforts. Here, we explore five ways to optimize your donation form to increase giving potential and make it usable by as many visitors as possible.

Helmed by trendsetters, innovators and industry changemakers, startups bring something fresh to the marketplace—a product or service that can empower groups of people, fill vital gaps, or move industries in a different direction. Authentic branding and efficient websites are critical for their success. We dive into our collaborative work with 5 visionary startups.

Many nonprofits fret about the best way to approach website design without realizing they have an incredible source of information and guidance available—their constituent relationship management systems (CRMs). Here’s a look at some of the ways you can use this information to make more informed web design decisions that appeal to your audience and drive engagement. 

As the need to tackle climate change and ecological degradation becomes increasingly urgent, the work of environmental advocacy organizations rises in importance. For organizations spearheading transformative environmental initiatives, prioritizing inclusive, user-focused websites and brands can amplify their impact. We explore the distinct needs of these organizations and delve into our work with 4 diverse environmental advocacy clients.

If it isn’t already, storytelling should play a major part in your nonprofit organization’s major donor fundraising strategy. Dive into four strategies that will leave your team more likely to connect with donors on an emotional level, leading to improved relationships and higher chances of securing donations.

Whether working directly with investors or serving an education or advocacy role, financial justice organizations have unique branding and web design needs. We dive into those needs and explore the work of 5 members of our financial justice client community.

Updating your website every 2-3 years can help keep it current, on trend, and maintain a positive user experience. Here’s a look at the key steps you can take to build a convincing case for this important and strategic undertaking.

Nonprofit organizations are at the heart of communities big and small. We use our skills to amplify the good work we see in the world, particularly the work of organizations that aim to amplify the voices and stories of others.

On May 1, 2024, it will become mandatory for public sector organizations, libraries and educational institutions in Manitoba, Canada, to comply with the Accessibility Standard for Information and Communication under The Accessibility for Manitobans Act (AMA). With that deadline drawing near and another close behind, many organizations are wondering if their websites are compliant with the AMA.

It’s critical to ensure that everyone can use your website; first and foremost, it’s the ethical thing to do. Second, it’s good for business, and finally, it could keep you out of legal trouble. In the fifth and final article in our accessibility series we provide an overview of accessibility legal considerations in the U.S. and Canada.

You’re likely familiar with the term CMS (content management system), a platform with a backend or content repository where editors can create, manage, and optimize digital content. Our beloved WordPress is an example of a CMS. Recently, the demand for a system that houses content and can display it anywhere beyond just a website has exploded. Enter what’s known as a headless CMS.

Has it been a few of years since your website got any love? Has your organization grown or changed its mission? Have you done an accessibility report and checked your site speed? Take a look behind the curtain — we’re sharing the questionnaire we use internally when clients ask if it’s time to rebuild their website.

Welcome to your custom website development experience. We’ve outlined our process and workflow to give you an idea of what it’s like to engage Mangrove as a client.