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Website Strategy

AI, Search, and Nonprofit Websites: What You Need to Know Now

Practical tips and actions for navigating AI’s effects on web searches

February 24, 2026

Many nonprofits are noticing changes in how people find and interact with their websites. Search results look different, web traffic patterns are shifting, and AI is increasingly shaping how people research information online. This article explores what’s changing, why traffic may look different, and where nonprofits can focus their attention with confidence.

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A Sound Content Strategy Gives Your Website Direction: Use It Well To Stay On Course

How to ensure your website is clear, consistent, and aligned over time

December 10, 2025

A thoughtful content strategy can keep your website aligned and effective long after launch. We explore how teams can steward their strategy over time, decide who carries it forward, and use it to guide day-to-day content decisions as part of a strong approach to website governance.

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Why Building a Thoughtful Website Takes Time

Behind the scenes of a meaningful site build, from kickoff to launch

June 23, 2025

Building a strategic, functional, accessible, and beautiful website takes time. At Mangrove, we work with organizations who care deeply about their missions and communities, taking the time needed to build sites that serve audiences, meet accessibility standards, and stand the test of time. In this article, we break down key factors that influence how long a site can take to build.

Pile of Puzzle pieces

Start Strong, Before You Launch

Use the lead-up to your new site to deepen community connection and share your story

June 23, 2025

Once your website project is underway, it’s natural to start thinking about launch day. But the time between kickoff and go-live offers meaningful opportunities to connect with your community, build momentum, and share the “why” behind your new site. In this article, we explore how the pre-launch phase can become one of the most strategic parts of a multi-month website journey.

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Still on Drupal? Why a Switch to WordPress Could Be the Right Move

A closer look at why we think WordPress stands out as a CMS

April 29, 2025

If you’re still running a Drupal 7 site, you’re not alone. With official support now ended, many organizations are rethinking their website platform. We take a look at why WordPress is worth considering, including its flexibility, ease of use, integrations, accessibility, and long-term sustainability.

An open laptop computer displays a WordPress dashboard. Next to the computer is an open notebook, a cup of coffee and a mobile phone representing someone's workspace.

The Value of the Open Web

A closer look at the principles that shaped the web we know today

March 31, 2025

Do you remember the first time you saw a website? Today, the web stands among humanity’s greatest achievements. And it remains powerful because of three core principles: open source, open access, and open spirit. Our Creative Director, Andrew Boardman, explores how these principles have shaped the web—and why they still matter.

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How to Create an Annual Report That People Actually Want to Read

Beyond financials—engage, inspire, and make an impact with strategic storytelling and design.

February 26, 2025

An annual report is about more than just sharing financials—it’s a strategic opportunity to tell your brand’s story. With compelling design, strong storytelling, and impactful visuals, you can create a report that informs, inspires, and leaves a lasting impression.

A person holding a white tablet device displaying a bar chart to represent reading an annual report. A computer keyboard, pencil and lined paper can be seen next to the tablet.

Want a Website That Truly Connects? It All Starts With Content Strategy

Explore our approach to building content strategies that engage visitors and drive action

January 30, 2025

A key element of any high-performing website is a well-crafted content strategy. A thoughtful strategy helps guide visitors through your site, build trust, and inspire action. We share the key steps we take to create content strategies that support organizational goals and help websites drive results.

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3 Ethical Storytelling Practices All Nonprofits Should Use

Best practices and tips for stories that boosts support while staying true to your values

October 11, 2024

Nonprofits engage in storytelling every day, from newsletters and promotional materials to donor conversations. When done well, storytelling can connect audiences, break down barriers, and inspire action. Here, we share three best practices for telling the stories of real people responsibly, helping nonprofits ensure their storytelling is ethical and impactful.

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How Nonprofits Can Use Google Ad Grants to Drive Traffic

Tips to prepare your website and marketing strategy

September 25, 2024

If you struggle to attract visitors to your nonprofit website, you’re not alone. Even with a compelling site, gaining traction can be a challenge. This guide explores how Google Ads and the Google Ad Grants program can support your broader marketing strategy, increase awareness of your mission, and help drive more traffic and engagement.

 

A laptop is open on a table. The Google Ads logo is on the screen. It is blue, green and yellow.

3 Ways to Add Financial Data to Your Nonprofit’s Website

Build donor trust, increase support, and help tell your story with this key information

August 26, 2024

What motivates a donor to give to an organization? While alignment with personal values and causes is important, trust is a key factor. So, how can nonprofits build that trust? We explore three ways your nonprofit can add financial data to its website to establish credibility and inspire support.

A computer screen displaying financial data on a nonprofit’s website.

Good Web Design is Aesthetically Pleasing, Great Web Design Incorporates Accessibility

How prioritizing accessible web design improves user experience and site functionality

August 2, 2024

Modern websites are sleek, visually appealing, and regularly updated to stay current with design trends. As digital and social landscapes continue to evolve, we have a responsibility to acknowledge the different needs of people who use technology. Here, we explore practical ways to prioritize accessibility and why it’s essential for creating inclusive websites.

A web designer's hands working on a site design.

Artificial Intelligence Is Set to Shake Up Search Results

Emerging trends in Google search point to ongoing importance of SEO

July 17, 2024

Artificial Intelligence (AI) is becoming more prevalent in our daily lives, from content creation to data analysis. And it’s beginning to impact how we search for information online. While SEO will continue to define useful content, AI will change how algorithms evaluate it. We take a look at what you need to know about SEO and AI.

A male is using a laptop computer in a cafe or coffee shop. He is performing a search on Google.

5 Strategies for Optimizing your Donation Form

Practical tips to increase accessibility and enhance giving opportunities

June 17, 2024

It’s no secret that a cornerstone page on many nonprofit websites is the donation form. In many cases, donation forms are the primary channel for potential donors, making them a significant giving resource. Ensuring your form is optimized and accessible is one action that could enhance your fundraising efforts. Here, we explore five ways to optimize your donation form to increase giving potential and make it usable by as many visitors as possible.

A computer screen displaying a nonprofit’s donation form

How Mangrove Serves Startups

Dive into our work with 5 visionary organizations

April 8, 2024

Helmed by trendsetters, innovators and industry changemakers, startups bring something fresh to the marketplace—a product or service that can empower groups of people, fill vital gaps, or move industries in a different direction. Authentic branding and efficient websites are critical for their success. We dive into our collaborative work with 5 visionary startups.

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How to Use CRM Data to Inform Nonprofit Website Design

Tips to help your organization design a website tailored to your audience

March 26, 2024

Many nonprofits fret about the best way to approach website design without realizing they have an incredible source of information and guidance available—their constituent relationship management systems (CRMs). Here’s a look at some of the ways you can use this information to make more informed web design decisions that appeal to your audience and drive engagement. 

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The Power of Storytelling in Major Donor Fundraising: 4 Tips for Nonprofits

Strategies to help your organization connect with new and existing donors

February 8, 2024

If it isn’t already, storytelling should play a major part in your nonprofit organization’s major donor fundraising strategy. Dive into four strategies that will leave your team more likely to connect with donors on an emotional level, leading to improved relationships and higher chances of securing donations.

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How Mangrove Serves Financial Justice Clients

A spotlight on 5 unique organizations and initiatives

January 8, 2024

Whether working directly with investors or serving an education or advocacy role, financial justice organizations have unique branding and web design needs. We dive into those needs and explore the work of 5 members of our financial justice client community.

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