Our Services: Website Design

A short-form brand and identity guide provides instruction to content writers and designers to ensure they follow the defined tone, look, and feel of your brand. It memorializes your brand colors, fonts, name and logo usage, and tone of voice.

An important early check on design direction, mood boards present a collage of representative imagery, design elements, colors, and fonts, along with our designers’ explanations of how their selections represent and reinforce the brand.

Working hand in hand with the information architecture and sitemap, the wireframes present a layout for each key page of your website.

A key decision point, mockups combine the wireframes with actual design elements including imagery, icons, colors, and fonts. This is where clients often say they can see their website “coming together.”

Modular page templates use building blocks to provide both flexible formatting and design cohesiveness and integrity. We build all pages using a specific set of modules, which clients can also use post-launch to build new pages without sacrificing design integrity.

Our designers can develop custom illustrations when necessary to communicate your brand identity and/or enhance the presentation of information.

Animations are a tested-and-true way to capture user attention. Used improperly, however, they become a distraction. Our design strategists will provide expert guidance and when and how to use animations.