Our Services: Strategic Guidance
A Strategy-First Approach
We begin with in-depth discussions to understand your business goals, customer profiles, business style and personality. Using your answers + our expert guidance, we develop a website framework that supports and amplifies your purpose and mission.
Who are your key customers? What problems do you help them solve? How do you differ from the competition? What actions do you want your website visitors to take?
Deliverables for website strategy may include
The brief confirms that we are all on the same page. After hearing your challenges and goals, we synthesize our understanding and present it back to you along with our additional observations.
After we understand your goals, we arm ourselves and you with a plan that details the steps we’ll take to reach final decisions about your website’s overarching direction.
If we are rebuilding an existing site, we conduct a thorough audit of your current site, measuring it against website best practices and how it achieves your goals. We elicit your opinions about its strengths and weaknesses, and give your our professional opinions about the same.
Depending on the project, we may bring in our SEO partners to conduct a separate audit of your current site’s search engine optimization. We add those recommendations to our overall plan of action.
Technical Feature List and Recommendations
We give you options for technical features that will help your website achieve its goals, plus our recommendations for which to select.
CMS and Platform Recommendations
WordPress? Webflow? Shopify? Each content management system (CMS) and website building platform have their own advantages and disadvantages. At this stage, we’re ready to give you our recommendations.
A growth catalyst
We create your site to match your needs — both current and future. Your take-away will be a powerful and expandable business tool.
Our preferred clients include sister B Corps, other change-making companies, and businesses owned by historically disadvantaged people.
Our tech team is over 50% female/non-binary. Our leadership team is 100% female/non-binary. We seek to level the playing field.