AI, Search, and Nonprofit Websites: What You Need to Know Now
Practical tips and actions for navigating AI’s effects on web searches
February 24, 2026
Many nonprofits are noticing changes in how people find and interact with their websites. Search results look different, web traffic patterns are shifting, and AI is increasingly shaping how people research information online. This article explores what’s changing, why traffic may look different, and where nonprofits can focus their attention with confidence.