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Latest Thoughts

The latest in technology, company culture, and other musings from the Mangrove team.

Why Building a Thoughtful Website Takes Time

Behind the scenes of a meaningful site build, from kickoff to launch

June 23, 2025

Building a strategic, functional, accessible, and beautiful website is a highly detailed process. Even in this age of AI and demanding expectations, it takes time. At Mangrove, we work with organizations who care deeply about their missions and communities. We take the time required to build a site that reflects the work of those organizations, serves their audiences, meets accessibility standards, and stands the test of time. Most of our sites are still in use years and years after launch. In this article, we break down a few key factors that influence how long a site can take to build.

Pile of Puzzle pieces

Start Strong, Before You Launch

Use the lead-up to your new site to deepen community connection and share your story

June 23, 2025

Once your website project gets underway, it’s natural to start thinking about launch day. But building a website is a detailed process that takes time. So why not use that time to your advantage? The period between project kickoff and the day you go live offers a chance to connect with your community, build momentum, and share the “why” behind your new site. Here, we explore how the pre-launch phase can become one of the most strategic parts of your multi-month website journey

A person holding a white, black and red megaphone towards the sky.

Reflection and Transformation in 2023 and 2024

Highlights from our latest annual report

May 30, 2025

A lot changed for our team in 2023 and 2024 — from officially merging with Manoverboard, a fellow B Corp creative agency, to navigating an economic downturn and evolving and adapting our team. Along the way, we’ve embraced new collaborations and opportunities that have helped shape who we are now. We are a smaller team now, but we’re also nimble, grounded, and as aligned as ever with our purpose. As we reflect on the past two years in this latest report, we’re excited to share some of the highlights. 

Behind Our Carbon Offsetting Approach

A look at our partnership with fellow B Corp, Offset Alliance

May 28, 2025

Turning a profit is important, but at Mangrove our purpose goes beyond that. As a certified B Corp, we’re committed to balancing environmental and social responsibility with financial sustainability. One way we live that value is by taking responsibility for our carbon footprint, specifically how we go about offsetting it. That’s why we partner with Offset Alliance, values-aligned B Corp that offers a thoughtful, considered approach to measuring and offsetting emissions.  

A field of green grass and mature, green trees with benches and a picnic table

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