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A new way to publish, read, collect, and support writers and artists, powered by blockchain

By building a more robust and functional WordPress site, this future-forward publishing startup can connect more easily with its community and set its sights on growth. NiftyLit publishes original short-form literary content online and uses blockchain technology to make it available for purchase as an NFT (non-fungible token).

Visit NiftyLit's Site
NiftyLit home page showing cactus and plants

The Ask

Having built a small but thriving community via its Discord channel, the NiftyLit team wanted to grow its base and reach by redesigning its homegrown website. The NFT market is relatively new, but competition is growing fast. The company was eager to get a new site up and running to showcase the visual and technical depth of its products more dynamically. The team wanted a website that could grow with the business by making it easy to create a library of new NFT collections while supporting friction-free browsing. Integrating the site with the OpenSeas NFT marketplace platform would ease the path to purchase, and they also wanted a way to continue to build their community beyond Discord.

NiftyLit home screen on laptop and mobile

The Solution

With our content and design collaborator Public, we built NiftyLit’s new website using WordPress. The platform allows the team to easily control and manage their own content, upload custom illustrations, and tag each piece by genre, author, illustrator and more. With customized OpenSea NFT marketplace integration, visitors can preview available literary content and migrate seamlessly to the platform to make a purchase.

We were pleased to get the NiftyLit site from build to launch quickly so that it could compete in an ever-changing space constantly coming out with new products.

NiftyLit home page
NiftyLit 3-card layout
NiftyLit contact form
NiftyLit archive page
NiftyLit featured article
NiftyLit full article
We could not have had a better experience working with Mangrove. Their team seamlessly integrated with ours, provided a high level of communication, and met all of our needs well within our desired timelines.
Jo UnruhCo-Founder and CEO, NiftyLit
Co-Founder and CEO
NiftyLit 3 phone screens



  • Integrating the OpenSea API to make NFT purchases
  • Product categorization architecture enabling powerful filtered search
NiftyLit 6 screen mockup


  • Custom API Integration
  • WordPress

Our Role:

  • Custom Wordpress Development

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