Blog

At Mangrove, our approach to giving is deeply personal and rooted in our values. Inspired by the 1% for the Planet model, we commit 1% of our annual revenue to support diversity, social justice, women in tech, and environmental stewardship. Here, we explore these efforts and the other ways we give back, and why they matter to us.

A lot changed for our team in 2023 and 2024—from officially merging with fellow B Corp creative agency Manoverboard to navigating an economic downturn and evolving our team. As we reflect on the past two years, we share highlights that have helped shape who we are today and reaffirmed our alignment with our purpose.

Turning a profit is important, but at Mangrove our purpose goes beyond that. As a certified B Corp, we’re committed to balancing environmental and social responsibility with financial sustainability. One way we live that value is by taking responsibility for our carbon footprint, including how we measure and offset it through our partnership with values-aligned B Corp Offset Alliance.

This May, Mangrove celebrated 15 years in business. In the last decade and a half, we’ve had the opportunity to work with hundreds of changemaking organizations, from non-profits to large mission-driven corporations in the USA and Canada. These opportunities have allowed us to use our expertise of building websites and brands to tangibly support a wide range of our clients’ meaningful work. As we move into another new chapter, we revisit some of the pivotal moments of our past and offer a glimpse of where we’re headed next. Join us…

Accessibility isn’t merely a notion or process at Mangrove—it’s a guiding principle that shapes who we are as an organization. One of the things we cherish most about being a B Corp is the opportunity to discuss business strategy and principles within a community of organizations that share our values. We’re thrilled to attend this year’s B Corp Champions Retreat, including participating in a panel discussion about this critical topic. Here’s a closer look at this exciting opportunity!

As we increasingly rely on digital platforms and content to perform daily tasks, do business, and connect with others, a digital world that is accessible becomes even more imperative.

We’ve seen progress with accessibility in the physical world, thanks to the principles of universal design conceived by architects, product designers, and environmental design researchers. But as the distinctions between what we do online and offline are increasingly blurring, the web and web technologies have to catch up. 

Updating your website every 2-3 years can help keep it current, on trend, and maintain a positive user experience. Here’s a look at the key steps you can take to build a convincing case for this important and strategic undertaking.

What if your gift-giving brought joy to family and friends and made a positive impact this holiday season? We’ve rounded up 10 exceptional B Corps that sell great products and have solid values. Keep on reading to check everyone off your list this holiday season.

In 2022 we reconfirmed the “rightness” of the path we set ourselves on— to operate our organization according to shared principles and a greater purpose beyond just profit.

It was a year that saw us evolve and improve, albeit in different ways than we originally planned. We assessed and prepared for a new business partnership, fine-tuned our co-leadership approach, and enhanced our power distribution to create more balance.

Part of what makes the recertification process so meaningful, and challenging, is how rigorously it ensures that businesses prove they care as much about society and the environment as they do about their profits. Simply put, it’s not easy to get recertified. Nor should it be.

Earth Day provided us with a humbling lesson this year that is worth sharing with our community. Without much forethought, we planned a photo slideshow to celebrate the “beautiful places that inspire our team to stay committed to sustainability.” And then we realized a glaring blind spot.

Mangrove is starting 2023 with a bang! We are excited to announce that we have formalized an already strong and active partnership with Manoverboard, a fellow B Corp creative agency based in Canada. On January 16, 2023, Mangrove acquired Manoverboard via an equitable and collaborative negotiation that reflects the mutual respect that our two agencies have for one another.

Each year, Mangrove commits a portion of our time and money to a range of nonprofits that align with our team’s ethos and vision. From pro-bono projects to volunteer hours and financial contributions, we believe in doing what we can to support organizations that make our world a better place.

We want to encourage our team members to take a break, spend time with their loved ones, and practice self-care by spending time away from the screen. As a company that strives to put its people first, we feel it’s our responsibility to create this space for our team members to care for themselves as they see fit.

We are pleased to share that we’ve published our 2020 Annual Report. As we reflect on last year, it’s clear how our values-driven approach to work and work-life made the difference between success and mere survival in a year of “unprecedented” everything. With confidence in our team and our mission, we’ve moved into 2021 with curiosity, resilience and even hope.