Our Services: Brand and Identity

Outlines your organization’s “reason for being” and position in the market or community. It might include your vision and mission, positioning statement and the tone and personality of your brand.

A logo might include images, shapes, or emblems that identify and promote your organization. The wordmark is the style and typeface for the name of your organization. Effective logos and wordmarks are easy to understand and recognize and become synonymous with your brand.

Brands usually have two or three complementary typefaces (a family of related fonts) for specific applications (e.g., headers, body text, wordmark). Type is an essential part of your organization’s identity and must work with all the other brand elements.

A set of colors specific to your brand helps to convey your organization’s energy, tone, and personality. We will create a color formula for your logo, digital assets, and print materials.

Some brands include specific photographic styles or themes, graphic or illustration styles, iconography, and patterns. Photography and graphic elements work together with the other components of your brand to convey a distinct and cohesive message.

Brand standards help to ensure the consistent look and feel of your brand. Anyone creating visual or written communication for your organization can refer to this document for guidance about each brand element. From color formulas and typeface proportions to notes on accessibility, a style guide guards your brand’s integrity over time.