Beneficial State Foundation

Changing the Banking System for Good

Beneficial State Foundation is an advocacy organization and a nonprofit shareholder of Beneficial State Bank, a fellow B Corp. Their work in leadership development, policy advocacy and impact assessment has and continues to influence tremendous change in the banking industry.

When this project was brought to us, our team had already completed a website for Beneficial State Foundation’s Clean Vehicle Assistance Program. On the heels of that successful launch, they wanted to create a site that would highlight the complex work of their foundation in a simple, visually impactful way.

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The Ask

The goal was to develop a website that would position Beneficial State Foundation as a thought leader and resource, while also encouraging visitors to use social media to help advocate for change. Considering the breadth of their work, we knew the biggest challenge would be telling their story and driving action without an overwhelming amount of content. Diverge Labs, our content strategy partner, teamed up with our designer and developers to make it happen, and the result exceeded expectations.

Today, Beneficial State Foundation’s website is not only beautiful, but it offers a seamless user experience and clearly communicates their work. The website also gives their internal team the flexibility to make content updates as needed without relying on a developer.